MEET THE MAKER: AGENT NATEUR

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NATUREL LUXURY BEAUTY

Today let’s talk to…

Agent Nateur

Founder: Jena Covello

Location: Los Angeles, California, United States

www.agentnateur.com

 

Agent Nateur’s artisan skin care and body care is hand crafted in Los Angeles by founder Jena Covello. Their signature stick deodorant made with only ten organic ingredients glides on with a light honeyed scent that keeps you fresh all day.

 

How did you come to set up Agent Nateur? What inspired you to create your brand?
 
I created Agent Nateur because of my health conditions with endometriosis and adenomyosis. Conventional antiperspirant is made with aluminum. Aluminum is an endocrine disrupter and mimics estrogen. Both endometriosis and adenomyosis are estrogen dominant issues. I began cooking the deodorant in my kitchen because I couldn’t find any natural deodorants that worked for me. I wanted the product to be equally effective as it is healthy and beautiful so I used my personal aesthetic and designed the logo, name and packaging myself.
 
How would you describe your brand philosophy?
 
Our philosophy is to create non-gmo, non-toxic skincare that is equally beautiful as it is effective. We manufacture everything ourselves.
 
Where do you source your ingredients from?
 
Mostly Europe, Switzerland and from small suppliers in the US. I split my time between LA and France. I usually formulate in Paris and visit my suppliers in Europe.
 
Favourite thing about your job?
 
Creating new formulas, interacting with our following on social media, sharing holistic health tips, designing the packaging and collaborating with photographers for our product photo shoots
 
If you had to use only one product from your range, what would it be?
 
That is so hard! I use holi rose deodorant and holi oil face serum every single day.
 
What is your most treasured wellness secret?
 
You can significantly slow down the aging process by maintaining a strict diet, incorporating high quality supplements into your daily regimen and by taking care of your skin daily.
 
What is your approach to nutrition? How do you keep healthy?
 

I follow a very strict auto immune diet called AIP. It was difficult the first three months but now I’m used to it and my skin is the best it’s ever been

Fave kitchen staple:  
 
My blend tec!  I always start my day with a smoothie that contains fat, fiber and protein
 
Can’t live without :
 
Friends. Family. My Persian cat Farrah. Flowers.Traveling and organic food.
Your healthiest passion:
 
Educating people on Monsanto.
 
What do you do to relax?
 
I take baths, I take our new adaptogen, I meditate and I listen to relaxing kundalini music. I love meditating with a particular stone called kyonite which is grounding.
 
Your current mantra:
 
Maha prajna paramita which helps bring you back to the present moment.



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