ARTISANAL AND EUPHORIC CONCOCTIONS FOR THE BEAUTY GOURMAND
Today let’s talk to…
MAY LINDSTROM SKIN
Founder: May Lindstrom
Location: California, US
May Lindstrom creates gorgeously effective potions designed to reveal and illuminate the sensuous nature of healthy, glowing skin while celebrating a return to the vital and concious daily ritual.
How was May Lindstrom Skin born? What inspired you to create your brand?
My journey into skincare began as a small girl. Growing up, I would spend full days mashing wild plants into a pulp and covering myself, and everyone who would humor me in “potions” made from these vibrant green liquids and the clays I would dig from the iron rich soil in my yard. I am passionate about pure, potent ingredients and about a return to our roots. Our planet provides such an elegant bounty of delicious botanicals, clays, salts and spices that it is hard for me to fathom how we have strayed so far from that to the current trend of hocus-pocus performed in laboratories, mass produced plastic bottles filled with damaging synthetic chemicals and cheap fillers.
I believe in simplicity. While I have given an incredible amount of attention to designing products that create a feeling of decadence and celebration, my very core is as basic and grounded as it gets. Beauty truly does come from within and I know that without a healthy body and spirit, our skin suffers.
This line was born out of a desire to create blissful bookends in my day, a time-out morning and night that was just for me. Having formulated for years out of necessity (I am blessed with highly sensitive and chemically reactive skin), I yearned to create something that was simply luxurious and lovely. My foundation in purity and simplicity is solid, but it was time for me to embrace playfulness and beauty in my potions. I wanted to feel something when I picked up a bottle and entered my cleansing ritual. I wanted to feel peace, joy, and celebration all in that one moment. And I wanted to share that with every woman I loved and cared about so she could feel this, too.
How would you describe your line philosophy?
I am on a quest to reveal radiant skin while igniting recognition of our individual beauty. I have always been fascinated by the idea of ritual, setting daily reminders to take time out and indulge in ourselves. I am very much a romantic and I believe that the greatest love story begins with yourself and overflows from there. Each of my formulas was developed to feel so incredibly special that they would undoubtedly become a catalyst for unlocking decadent bathing rituals, creating the time and space for the personal connection you deserve.
Where do you source your ingredients from?
Every treat in the collection is handcrafted using only the finest exotic and nutrient-rich ingredients that are sourced and harvested in a mindful and sustainable manner. I purchase raw ingredients in their fresh and active state from a small handful of suppliers who work directly with farms from all over the world. With the plant ingredients especially, this is incredibly important. It is imperative to fill each and every bottle with the most vibrant raw materials possible. That sometimes means a lot of searching and alternating areas of the world I source from for each ingredient as seasons fluctuate and certain crops are more or less abundant.
I select only ingredients that are: Organic. Bio-dynamic. Wild Crafted. Cruelty free. Vegan. Sustainable. Conscious. I create my own proprietary formulas. No outsourcing. I do not purchase base formulas, use labs, generics or shortcuts.
If you had to use only one beauty product from your range, what would it be?
The Blue Cocoon. This is essentially the most beautiful facial oil you’ve ever experienced in a unique waterless and waxless balm form. In the jar, it is a solid. Once it touches skin, it turns immediately to a lovely fluid. This is used both as a daily hydrator or as a special treatment for skin that is sensitive, inflamed, damaged, acneic or irritated. It can be used as a spot treatment or for the full face, neck and decollete. It is a powerful anti-inflammatory and soothes skin in the most beautiful way, providing the perfect level of hydration and healing, eliminating redness and irritation. It works wonderfully for all skin types, and is especially effective for those prone to eczema, psoriasis, dermatitis and rosacea. The Blue Cocoon contains the superhero ingredient blue tansy, which calms and relieves inflammation on a magical level. It’s like a meditation and spa vacation for your skin.
What is your most treasured wellness secret?
Water and good fats. I cannot stress enough the importance of providing your body these vital sources of hydration and nourishment. A deficiency affects absolutely everything, from the health of your organs to the glow of your skin.
What is your approach to nutrition? How do you keep healthy?
Eat the rainbow. Move your body. Breathe.
Your current mantra?
Not exactly a mantra, but I have a philosophy on self love that is of major priority to me, and what I try infuse in each client:
Romance yourself to the point of blushing. Know that you are beautiful. Beauty is a reflection of your inner self – prioritize your own deliciousness, and be truly, fully, authentically You. Be sure that you create time to rest your body and your mind, to play and encourage opportunity for learning and joy, to share yourself fully with others and also to embrace moments of time alone. When we are happy and intimately immersed in our world, our beauty cannot help but shine through.