GOLDEN MYLK AND TURMERIC PRODUCTS
Today let’s talk to…
Founder: Zoe Lind Van’t Hof
Location: London, UK
Wunder Workshop is a Notting Hill based food brand focusing on health promotion & disease prevention. Set up by Tom & Zoe, Wunder Workshop is inspired by Ayurveda – the Science of Life, whose principles are based upon a preventive approach to health. WUNDERWORKSHOP uses functional ingredients to maximize life‘s potential, enabling you to live better, work harder and to be stronger (for longer!).
How did you come to set up Wunder Workshop? What inspired you to create your brand?
I was fortunate enough to grow up in a family that was very health focused and believed in the power of natural and wholesome ingredients. My mum cooked with organic herbs and spices from all over the world, every spice bearing its own powerful function. Whilst growing up I learned more and more about the concept that prevention is better than cure. The lack of this concept in the Western World made me realise how far away our society has moved from eating natural ingredients and how much we became to rely on cures rather than thinking about how to prevent diseases in the first place. I also thought that we need a more mindful approach to food and especially in the choices we make regarding where we shop and what we shop for. This was furthered, more recently, at university, where I began to understand the impact of our consumerism and the importance of conscious consuming.
It was actually whilst travelling in Sri Lanka that I came across the concept for Golden Mylk. Turmeric milk was offered to me to restore and heal my aching muscles after long yoga classes and it worked a treat! I had always wanted to combine my knowledge of nutrition with my belief in health education and well-being; Golden Mylk was a means to combine all of these. But I see it just as the beginning and Wunder Workshop still has a number of goals we want to achieve.
How would you describe your brand philosophy?
We are inspired by Ayurveda – the Science of Life, whose principles are based upon a preventive approach to health. We use functional ingredients to maximize life‘s potential, enabling you to live better, work harder and to be stronger (for longer!). We want our products to be good for our customers as well as the planet and the people who provide our ingredients. That’s why we support a small Sri Lankan farm, only use the finest organic ingredients and look to minimise our environmental impact using eco-friendly and recyclable bottles.
Our goals as a brand are:
- To educate people about food as a functional tool to enrich our bodies
- To create a healthier world where people feel at their fullest potential
- To change the attitude from curing disease to preventing disease
- To make nutritious food accessible to everyone
Where do you source your ingredients from?
We source and import our turmeric directly from a small, organically-certified farm in Sri Lanka. I visited the farm before we chose to buy their produce because provenance and knowing that the growers are benefiting is at the heart of Wunder Workshop’s philosophy.
Favourite thing about your job?
The variety and the uncertainty. I love uncertainty, it makes life so exciting. You never know what will happen from one day to the next. Of course things can go wrong too, but they usually end of teaching you a lesson. Also, I get to meet so many great people who are also setting up their own thing. It is so inspiring seeing people who believe in something so much that they are willing to take a few risks to achieve their goals. London’s start-up scene is flourishing at the moment and I am grateful to be surrounded by all this energy.
If you had to use only one product from your range, what would it be?
Our organic Golden Turmeric Powder, it is so pure and versatile, I use it for cooking, in smoothies, in tea, on my porridge and even as a face mask combined with honey and coconut oil.
What is your most treasured wellness secret?
Well it is not really a secret, but I think the best way to feel overall good comes foremost from being mindful and present and consequently at peace with oneself. The moment I feel slightly anxious or down I focus on the beautiful things in my life and feel grateful and become more present. Being grateful gives me a buzz of energy and I think that is definitely something you can see on your face and especially through your eyes. Of course nutrition, exercise and skincare form a big part of overall wellbeing, but if your mind isn’t at peace then none of the others are as powerful, the key is finding an equilibrium. True beauty really comes from the inside and can be seen through your eyes.
What is your approach to nutrition? How do you keep healthy?
When I cook at home I am very conscious about what I eat, I try to cook wholesome meals with seasonal produce and unrefined ingredients. Thanks to my weekly Riverford vegetable box, this is a lot easier. I am very strict about only eating organic, low sugar diet and I never cook chicken or red meat. However, I do occasionally buy fish, organic free-range eggs, or honey from Planet Organic, apart from that I avoid any other animal products. This diet works for me and I definitely believe one diet doesn’t fit all, but I have grown up on this diet and I am thankful that I have the freedom to choose what nutrition is right for me.
When I eat out or eat at friends’ houses I am far more flexible and allow myself to not stress about any of the ingredients on the menu. I believe that feeling stressed or guilty about eating something is wrong as in the end it all comes down to balance.
Fave kitchen staple:
Apart from Turmeric, I love Bragg’s Liquid Amino Acid, which contains 16 essential and non-essential amino acids. I use it instead of soy sauce and it is a great source of nutritious plant protein.
Can’t live without:
My essential oils
Your healthiest passion:
Surfing and dancing.
What do you do to relax?
Inhale the smell of my Frankincense oils and meditate.
Your current mantra?
The past and the future have no power over the present moment.