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Today let’s talk to…


Founder: Laurie Sanders

Location: Essex, UK

The Natural Deodorant Co was born out of a personal obsession to create the perfect deodorant from completely natural, organic & wild ingredients. It had to meet Laurie’s exceptionally high standards, having worked in the organic beauty industry and knowing that most natural deodorants simply do not stop body odour at all. It took months of tinkering with formulations to discover this absolutely perfect blend of ingredients.


How did you come to set up Natural Deodorant Co? What inspired you to create your brand?

I switched to organic/natural cosmetics many years ago and had always found myself disappointed by the natural deodorants I tried. I decided to have a go at making my own and once I discovered this formulation I knew I wanted to share it with people. I started off giving it to friends and family, and it grew from there. I also felt, after years of using natural products, that there was sometimes a disconnect between buyer and branding. Personally, I love beautiful products that not only work well but look gorgeous too- so I really tried to make it stylish and aesthetically appealing to women like myself.

How would you describe your brand philosophy?

The Natural Deodorant Co. believes in total body confidence. Smelling good is a huge part of how we feel, and creating a natural deodorant that allows you to stay completely fresh all day is our way of helping women to do just that. Until recently, it seemed to be choice between toxins and performance, but now it’s possible to have both.

Where do you source your ingredients from?

We have carefully selected companies around the UK to supply us with our raw ingredients. Our shea butter, for example, is from a fair trade co-op in Ghana. We use organic coconut & olive oils, high quality food grade bicarbonate of soda, and organic and traceable essential oils from a fantastic supplier. The quality of our ingredients is an integral part of what we stand for, so we support ethical and organic farming practices because it’s kind to the planet, kind to the farmers and kind to the skin of those who choose our deodorant.

Favourite thing about your job?

Having the opportunity to help people make a positive change. I really believe switching to organic & natural products can have a positive effect on the body, and since deodorant is applied everyday it’s a fantastic starting point. Knowing that we are selling a product that might enable people to use fewer toxins makes me feel great!

If you had to use only one product from your range, what would it be?

Our Vanilla & Manuka deodorant.

What is your most treasured wellness secret?

The thing that I treasure above all else is solitude, it’s not really a secret as such, but with two young children and a new business it is incredibly rare!

What is your approach to nutrition? How do you keep healthy?

I have no rules or restrictions. I eat for pleasure and I believe that food is enjoyable not worrisome. I try to shop local and to eat the rainbow & I *never* cut out carbs because it makes me grumpy! To stay healthy I walk (or run) in the woods. 

Fave kitchen staple: 

Coconut oil.

Can’t live without: 

My kids, deodorant & mascara.

Your healthiest passion:

Making raw chocolates at home.

What do you do to relax?

I’m not good at relaxing, to be quite honest. I very much enjoy giving myself a manicure or sitting with a good book and tea. I practiced ashtanga for quite some time but I’m out of the habit and need to get back into it.

Your current mantra?

Trust The Process.


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