THE FINEST JEWELLERY FOR CHIC YOGIS AND SPIRITUAL WARRIORS
Today let’s talk to…
ROCK & RAW
Founder: Lucy Sherwood
Location: London, United Kingdom
Founded in 2014, London-based Rock & Raw designs the finest jewellery for spiritual warriors, wonderers and wanderers. Rock & Raw creations are inspired by the raw spirit that each of us is born with, fused with the warrior-like strength, the rock, that’s in all of us. Each and every hand-designed piece carries a meaning to inspire, ground and support your highest self. Think hand-carved stars, ethical diamonds, raw, hand-sourced rock crystal pendants and fierce gold spirit armour to let your spirit shine.
How did you come to set up Rock and Raw? What inspired you to create your brand?
My whole life I’ve wanted to develop something beautiful and unique that would spread light and joy to others. I trained as a lawyer and worked in the legal world for years but it was three years ago, after much soul-searching, that I became a dedicated yogi and finally began to find my true path.
I’ve always been very fussy about my jewellery – I have to love a piece to wear it and I mean a head-over-heels, oh-my-god-I-am-never-taking-this-off, love. After embarking on this quest to find spiritual growth, I looked for pieces that reflected my journey.
But I couldn’t find things that resonated with me in that, never-taking-this-off way.
Pretty soon, the answer dawned on me and it was beautifully simple: if the pieces I sought weren’t in the world, this was my chance to make them. And so I summoned up my courage, left my legal job and immersed myself in jewellery design training.
Finally, in September of 2014, Rock & Raw was born.
I’ve had a passion for design and a drive to create for as long as I can remember and so it’s been a pure joy to create a range that exudes serenity with a cool-hard-edge.
These days you’ll find me in my workshop, developing designs, sourcing the finest, most responsibly sourced stones and gold, and finding daily inspiration in my spiritual practice.
How would you describe your brand philosophy? What makes your pieces unique?
Our creations are inspired by the raw spirit that each of us is born with, fused with the warrior-like strength, the rock, that’s in all of us. Each and every hand-designed piece carries a meaning to inspire, ground and support your highest self. Think hand-carved stars, ethical diamonds, raw, hand-sourced rock crystal pendants and fierce gold spirit armour to let your spirit shine.
Every Rock & Raw piece is infused with the spirit of light and love that the company was founded on, and I hope that our pieces brings you as much happiness as creating and wearing them continues to bring me.
Where do you source your stones and materials from?
All our materials are ethically sourced, where a stone, gold, or diamond comes from is really important to us. It affects the vibes of the piece and has a wider impact on the word as a whole.
We source as much as possible here in the UK and look to Canada and India for some of our stones. I am in daily conversations with our ethical stone providers they are such lovely people and let me know as soon as they find something really beautiful that they think I would like.
If you had to wear only one piece from your range, what would it be?
The Fine Raw Crystal pendant is the piece I wear every day, its vibes are so powerful and it is really unique.
I love the delicately faceted crystal quartz, the wand shape is super powerful, and mine is encased with a stunning line of ethically sourced rubies-one of my favourite stones.
What is your favourite crystal?
Crystal Quartz (Rock crystal) for its power and beauty. It is the most protective of all stones, known for its ability to heal fears, help us expand through limiting beliefs and embrace our true potential. It inspires me to live in connection with my highest self.
Also I am a minimalist so I love its clean clear shape and colour. It is a classic, it goes with everything and is completely timeless.
What is your most treasured wellness secret?
The first thing I do in the morning is dedicate time to my mind. I spend the first half hour or so of the day sitting in meditation, processing anything that has come up for me, tuning into my inner voice and focusing my mind on the inspiration and beauty that the day will hold.
At the end of the mediation I ask ‘where would you have me go, what would you have me do’ and I tune into the inner guidance which leads me to a creative and fulfilled day.
What is your approach to nutrition? How do you keep healthy?
I do a lot of yoga, I am really gentle with my body and do no cardio what so ever – it does not really work for me.
As a jewellery designer I spend a lot of time walking, sourcing the most beautiful materials and gems so that keeps my heart rate up.
I eat a bit of everything but I am a complete animal lover so I eat meat rarely and if I do I like to know where it came from.
Fave kitchen staple:
Home made pesto, goats cheese, brown rice, green veg & anything I can juice.
Can’t live without:
My partner, my biggest supporter and rock. Also yoga (but that is very much a second!).
Your healthiest passion:
Nature, getting outside, the sea.
What do you do to relax?
Yoga, see friends, meditate, spend time with my cat who knows how to chill!
Your current mantra?
I’m not afraid I was born to do this.