AN AYURVEDA-INSPIRED ORGANIC BODY AND SKIN CARE LINE
Today let’s talk to…
Founders: Anita and Bittu Kaushal
Location: London, United Kingdom
“Natural blends for hair, skin and senses inspired by the beauty rituals and timeless wisdom of Ayurveda”
Native Brits of Indian origin, husband and wife team Anita and Bittu Kaushal enjoyed careers in creative consulting and skincare distribution respectively, until a life changing event led them on a pilgrimage to their motherland. It was here they rediscovered the healing power of India’s ancient wisdom, traditions and revered beauty rituals. As they set about studying Vedic scriptures, it was Bittu’s father, an Ayurvedic doctor, who guided them to distil the synergy that would bring efficacy, purity and luxury to Mauli’s anointing collection.
How did you come to set up Mauli Ritulas? What inspired you to create your brand?
B: We were both working in different areas of skincare – me on the distribution side and Anita in brand development. My father is an Ayurvedic Doctor and a desire to preserve his incredible knowledge and our rich heritage lead us to create Mauli.
How would you describe your brand philosophy?
A: Mauli offers nourishing sensorial rituals that connect one to their inner beauty, for outer radiance.
Where do you source your ingredients from?
B: Our natural and organic ingredients are inspired by India but they are all hand-blended right here in London by local artisans, who create with passion and deep knowledge.
If you had to use only one beauty product from your range, wa hat would it be?
A: Our range works together as an entire wellbeing ritual but if I had to choose just one, I would say Sacred Union as nourishes and scents hair, face, body and senses and can be used as a bath oil too.
B: Grow Strong Hair Oil – I use it before every gym session and wash it out after – my hair feels and looks healthier.
What is your most treasured wellness secret?
A: Time away from all gadgets and in total silence.
B: A positive mental attitude and choosing to see people beyond their false ego’s.
What is your approach to nutrition? How do you keep healthy?
A: I don’t believe in a ‘one size fits all’ or in diets. For me the trick is to pay attention to how my body feels immediately after I have eaten a certain food. If I feel nourished, it stays on my food list and if I feel bloated and sluggish, I stay away from it most of the time. My mother would fast every week and do that in the name of something or someone that mattered – it’s a ritual I now follow and it allows me to give my body a rest.
B: I start the day with a bowl of yogurt and nuts, sprinkled with a little moringa and ashwaganda. Lunch is raw food and supper is fish and vegetables. That said, when I am out, I deny myself nothing – following the 80/20 rule allows me to make it a habit for life.
What do you do to relax?
A: Reading, yoga, meditation and connecting with friends and family are all wonderfully relaxing.
B: I am generally a very relaxed person and for me it’s a state of mind but I do find cycling, life drawing, painting and going to gigs all very meditative.
Your current mantra?
A: I let go
B: Just be love
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